The world is our design team

Saad Riaz

Founder, DFSG

Saad is a Lecturer at Stanford University teaching multiple design courses in the undergraduate design program. He founded DFSG with a vision to bridge design thinking, human-centered research, and emerging AI technologies. With experience spanning consumer good technologies and government and public services, he recognized the need for a new kind of design organization—one that could help shape an AI-native future while keeping human needs at the center.